Telecommunications company 3 has announced it will not be renewing their sponsorship of the Irish Open, putting the future of the tournament in doubt.
The company stated: 'In a challenging market place, 3's focus in 2011 and beyond, is to grow the brand in the mass consumer and business markets.
In a statement, the company said that “following two successful years sponsoring the Irish Open and approximately €8 million euro worth of investment” and following “a review of its sponsorship portfolio, a decision was taken to streamline activities.”
Robert Finnegan, CEO of 3, said “3 has worked tirelessly over the last two years and invested over €8 million to support the return of the Irish Open to world-class status.
“Following a great Irish finish with Shane Lowry in Baltray and having worked hard to secure a new date on the August Bank Holiday weekend, attendance at this year’s tournament in Killarney hit 82,000 – the highest for many years.
“Following 3’s commitment over the last two years, the Irish Open can continue to grow from strength to strength from here. We wish everyone involved in Irish golf continued success in the future.”
