For the past eighteen months FORE Ireland has been a support channel for a number of Irish professional golfers, assisting them in the chase for a European Tour Card, mentoring them along their solitary path. During that time all the players improved their results dramatically, albeit they fell short at the latter hurdles of Stage 2 of European Tour School.
In the Irish Order of Merit the five players improved their 2010 rankings significantly, with David Mortimer winning the Irish PGA Championship and the Glenmuir PGA Championship at The Oxfordshire in the same season.
Part of the team includes 1995 Ryder Cup hero Philip Walton who is how preparing for the European Senior Tour at the end of 2011.
Background
In 2005 was Investor/Owner/Director of European Golf Brands, owners of Powakaddy International and Hill Billy Powered Golf Trolleys, negotiating sponsorship contract with the European Senior Tour for the consumer direct brand. The work included PR programmes with Gareth Edwards, Barry McGuigan and John Toshack with the creation of the HB Hall of Fame. Other names on the list were Ronnie Corbett; Tim Brooke-Taylor; and Irish legends, Ronnie Delany and Johnny Giles.
The deal for €37m management buyout of Kent-based manufacturer was a combined equity and debt buyout of (EGB), done by Dublin based BDO Simpson Xavier, who secured the funding, with Barclays Bank providing the loan financing, and a UK VC partner also in the deal.
In 2006 organised a celebratory lunch for Ian Woosnam three months after the Ryder Cup victory at the K Club with Alex Hay as MC, which Woosnam claimed was the most memorable event of his Ryder Cup victory.
In Formula 1 established the Human Performance Centre with Benetton F1 [now Renault F1] in 1999 which required a commercial acumen to ensure the appropriate marketing and promotion of centre to a global marketplace. The centre was the first such testing and training environment of its type in the sport.
PR and Marketing
FORE Ireland provides press releases for all golf events worldwide that involve Irish players – men and ladies – with focus on the players that receive grants from the Team Ireland Trust.
Objective is to create profile, and newsworthiness, for all those players on behalf of the Irish Sports Council. This is done through a Blog www.foreireland.blogspot.com.
Consultancy
FORE Ireland has worked with a number of golf organisations over recent years in seeking commercial partners and marketing key properties.
Player Management
FORE Ireland works with a number of players, including Philip Walton, who is planning the Senior Tour next year, along with other players going through European Tour Qualifying School.
For further information contact:
Also, through Facebook, FORE Ireland has established a vibrant golf community online through which we would have access to most Irish golfers.
FORE Ireland aims to provide a support framework primarily for Irish golfers – both Amateur and Professional – pursing their playing ambitions at all levels.
FORE Ireland is a membership organisation.
