Ryder Cup Europe and The PGA of America today announced the launch of a new official logo for the Ryder Cup, which will unify the brand and strengthen the alliance between the two organising bodies of the world’s most famous team golf competition.
Ryder Cup Europe and The PGA of America engaged Interbrand, one of the world’s foremost brand consulting agencies, to support their objective to further enhance and expand the global brand awareness of The Ryder Cup.
The 2012 Ryder Cup, to be contested by Europe and the United States at Medinah Country Club, Illinois, USA, on September 28-30, 2012, will be the first match in the history of the competition – started in 1927 – to feature a unified logo. The logo takes shape in a cohesive, commanding presentation with the configuration similar to that of a coat of arms. The famous golden trophy is flanked by a segment of the flags of Europe and the United States.
Richard Hills, the European Ryder Cup Director, said: “One of the strengths of The Ryder Cup as a brand is the superb partnership we share with the PGA of America. Consolidating the brand not only reflects that alliance but also our desire to further enhance the global attraction of a competition whose footprint now stretches way beyond followers of golf.”
Joe Steranka, Chief Executive Officer of the PGA of America, said: “The Ryder Cup’s rich history, spanning 84 years of some of the most significant competitive moments in golf, is reflected even brighter today by a new presentation of a distinctive brand. The PGA of America is most pleased to join Ryder Cup Europe in presenting a unified visual image of The Ryder Cup logo that will extend its popularity to new audiences worldwide.”
The 2012 Ryder Cup, to be contested by Europe and the United States at Medinah Country Club, Illinois, USA, on September 28-30, 2012, will be the first match in the history of the competition – started in 1927 – to feature a unified logo. The logo takes shape in a cohesive, commanding presentation with the configuration similar to that of a coat of arms. The famous golden trophy is flanked by a segment of the flags of Europe and the United States.
